BRANd positioning and key messaging
To create an impression on someone, the first 30 seconds is the most important. Ensure that yours is as impactful as possible with the right key messaging.
We help brands identify their unique proposition, values, personality, tone and key messaging. This is essential in communicating who you are as a business to your potential customers and helping them to understand how to gain value from your offering.
We have a proven process that works for every organisation regardless of size or complexity.
We will define your brand strategy including creating a brand name, tagline and the most impactful key messages for your offering. Find out more
marketing strategy
Every business needs an effective marketing strategy in order to drive business results and revenue.
Attempting to achieve sales without a marketing strategy is like throwing a cup of water against a garden, if you are lucky some of the plants might grow, but more than likely most of the effort is wasted.
We help you understand what, where, how and when to focus your efforts so you can begin to nurture and grow those customers that will bring you the biggest return. We will lead you through our proven process to help you craft the most appropriate strategy for your business that brings the results you are looking for. Find out more
marketing communications planning
The marketing communications plan will detail all of your tactical activity, across each appropriate channel with frequency and a budget attached to it. This process makes it simple and easy to understand what you need to do to get the results you are looking for.
Your team can then implement the plan with as much coaching and mentoring from us that they need. Or if you need assistance from us in the implementation we can help you with that too. Find out more
Content development
Crafting your message with the right content is absolutely essential to gain impact and get the results you want from your marketing efforts.
Content is a mix of both visual and written. A good content plan will include: videos (GIPHYS/Cinemagraphs), imagery and copywriting.
We help develop your content plan according to your key messages and overall strategy. We write compelling copy and through collaboration with incredibly talented designers and videographers we create beautiful visual content. Find out more
DIGITAL Strategy
We develop comprehensive digital transformation strategies to help brands build their online presence. In an overcrowded and competitive space we help you stand out and be found by your customers online.
A digital strategy includes: mobile optimised website/app; search engine optimisation; Google search advertising and a social media strategy for organic growth and paid advertising. Find out more
WEBSITES/APPS
We develop fully optimised, expertly crafted websites that are mobile responsive, search engine optimised and provide the best online user experience possible. There are 3 aspects to website planning: site architecture, visual design & content.
We lead the planning stages, then we partner with expert website builders iDigital for the execution of the build including user testing and all technical go-live requirements. Find out more
social media
We help you stand out on social media by crafting a targeted and effective social media strategy that will see you gain results. The world of social media changes so frequently, we keep on top of the trends so you don't have to. We understand the channels and how to get the most out of them, we know which channels work for different types of businesses and how to apply them for maximum impact. Find out more
BUSINESS COACHING AND MENTORING
We are qualified and experienced business coaches and mentors. We work with clients to establish business growth goals and objectives and guide you through the process. We are experienced senior marketing and business development professionals as well as experienced company directors. We provide guidance and mentoring for clients where needed on a project or ongoing basis. Find out more
Client Examples:
Brand/Marketing Strategies, Marketing Communications Planning, Content Development, Digital Strategy, Website/app, Social media, Business Coaching/Mentoring:
WorldCongressIntensiveCare2019
We have been managing social media and creating content for Pink Lady® Apples NZ on Facebook, Instagram and Twitter since June 2016. Check out our 'Health and Fitness Challenge' influencer case study for Pink Lady® Apples NZ.
Talk to us to find out how we can help grow your business. Find out more
“Izania’s leadership skills, desire to be the best and knowledge of the market resulted in our organization to better understand the business and grow internationally. Her experience, professionalism and a commitment to helping those around her succeed provided me a level of trust and comfort that the job would get done and the team collectively could celebrate success.”
